How Kraft, McDonald’s, Sears are doing social media right
Which companies are doing the best job of leveraging social media to reach customers, boost their brands and sell stuff? The answers — based on data from Austin, Texas-based consultancy Dachis Group — may surprise you... Read the Whole Article
This is an interesting story in Crain’s Chicago Business which is analysing how various companies are now leveraging social media. Some seem all to simple, some seem pretty creative, and some seem like no-brainers. Regardless, all of these companies recognize the advantages of taking the web-based interaction and participatory interfaces directly to the consumer.
Unfortunately I have not seen the architecture industry take these sorts of steps to reach out to the end-user. Instead we typically have a few interviews with the client and then retreat into our secret lair to later unveil our solutions.. take it or leave it.
There should be a place for more participatory and interactive architectural design, and I believe it would lead to more efficiencies in the overall design process.