The Wall Street Journal’s MarketWatch posted a story today featuring our SchoolStreet Project in Libertyville. Since I work for SchoolStreet’s developer, StreetScape, I was of course excited for the publicity of our intriguing successful housing development in 2010-2011.
Aside from my pride in the project, I especially appreciated the headline, and it’s subtitle:
Where Small Houses Mean Brisk Sales
The housing market is a bust, with builders struggling and new-home sales sunk in the mud. But that’s not the case at one development in suburban Chicago, where prices are rising due to strong demand. Why? It’s all in the design.
To me the beauty of this article is that it explains the importance of good design in the success of the project. Sarah Susanka says, “The reason that this particular community is selling, is that people actually do have money to spend, if it’s something that embodies their values.”
The new Beta housing model is something that addresses personal lifestyles and longer term living for people and families. The Alpha, buy-to-flip, model is gone, and this is an unprecedented opportunity for architects to rise to the challenge and deliver creative, personalized, housing solutions; just as Sarah Susanka and our team are doing on SchoolStreet.
See the whole story: